Thursday 27 November 2014

Brand Identity

My front cover is going to be aesthetically pleasing from the off as I will use bold text and have it at the top of the page, I will have contrasting colors on the page so that will bring out the name of magazine even more so, I will use images of well known artists so that the reader and audience automatically feels some sort of attraction and feel inclined to at least have a look, I have already designed three logos, all of which are related to urban music, such as 'Starz' and 'Endz' magazine, which will hopefully appeal to my target audience, the masthead i have chosen is the 'Endz' as it is direct at many young people will be able to relate and therefore be inclined to read or look at my magazine.

My magazine will include many young and upcoming artists which will be associated with urban grime/hip hop, which is an alternative type of music so will appeal to those interested in a niche style of music.

My target audience will be generally to teenagers/students as it is known that they are normally the type of people to listen to this music, seeing as it is a relatively new genre of music, around the ages of 13-20, I am going to relate this genre to the lifestyle of the readers, as many of the artists are young and in some cases have recently left school, therefore many people can relate, it will also appeal to those who are not interested in mainstream music as that is generally associated with young teenagers and can be described as more 'feminine', where as urban grime/hip hop is normally associated with male listeners.

My magazines identity could be enhanced, by the use of mass advertisement and possibly merchandise including clothes, CD's and competitions. Which would ultimately  hugely improve the brands identity.

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